Golfsmith Opens First Location in Wisconsin with Milwaukee Superstore

Golfsmith International Holdings, Inc. (NASDAQ: GOLF) announced today the official unveiling of its new 25,000-square foot playground for golf enthusiasts in Milwaukee. The new Golfsmith in Brookfield is an interactive golf superstore and the first of its kind in the state of Wisconsin. The new Golfsmith features an expansive six-bay indoor driving range with state-of-the-art launch monitors and Certified PGA Pro golf instruction from GolfTEC.

Located at 16130 West Bluemound Road in Brookfield, at the Fountain Square Shopping Center, the new Golfsmith also features a huge indoor putting green and two "virtual reality" custom fitting studios that match golfers to the clubs that fit their swing. The new Golfsmith offers all guests a Low Price Guarantee and features a huge selection of name-brand gear from Adidas, Callaway, Cleveland, Cobra, Head/Penn, Nike, PING, TaylorMade, Titleist, Wilson and many more.

"Milwaukee is a phenomenal golf market where folks pack a lot of golf into their season. Because this is our first store in Wisconsin, we wanted to make it a real destination for golfers from across state," said Martin Hanaka, president and chief executive officer of Golfsmith. "Golfsmith in Milwaukee is another milestone in our commitment to activity-based retail, and to expanding our retail footprint nationwide. Our superstore format is about giving people hands-on experience, expertise and, of course, great selection at guaranteed low prices"

An Interactive Playground for Golfers

Golfsmith features the full complement of Golfsmith's interactive retail experience:

* Indoor Driving Range - The indoor driving range offers extended ball flight that lets golfers test the latest clubs. The store has 6 hitting bays, hundreds of demo clubs and the latest launch monitors that let golfers see distance and ball flight stats, including launch angle and spin rates.

* Certified PGA Instruction and Hi-Tech Swing Analysis - Golfsmith's partnership with GolfTEC lets customers take advantage of in-store PGA teaching professionals who provide coaching and advanced instruction using the same biofeedback techniques, including video and swing analysis technology, used by PGA pros.

* Custom Fitting Studio - Golfsmith's professional in-store staff offers complimentary precision club-fitting, matching golfers to the clubs that best fit their individual swings. The store's two virtual reality fitting studios offer a "dark room" effect that gives the feel of being on the course.

* Golf and Tennis Apparel - Golfsmith features the most up-to-date styles in men's and women's golf and tennis apparel. Catering to young and seasoned players alike, Golfsmith offers the latest in on and off the field design trends and hi-tech fabrics.

Golfsmith gives guests three ways to shop for their golf and tennis equipment, accessories and apparel: more than 70 retail stores; its Internet store at www.golfsmith.com; and its assortment of catalogs.

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 70 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs.