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Carl's Place Opens New, Expanded Headquarters in Milton, Wis.

Carl's Place Opens New, Expanded Headquarters in Milton, Wis.

The 65,000-square-foot facility features a golf simulator showroom and more space for product development, testing and production

By Dave Daubert

Carl's Place, a leader in custom indoor golf simulators and home entertainment products, announced the opening of its new, more than 65,000-square-foot headquarters, located at 1650 Putman Parkway in Milton, Wis. The newly constructed facility is more than double the size of the company's former Milton headquarters and features additional space for product development, testing, and production, as well as a golf simulator showroom for potential customers to test setups, a cafeteria and two bowling lanes.

Carl's Place has experienced unprecedented sales growth as off-course golf, such as golf simulators and screen golf setups, has seen record participation levels in recent years - with 2022 notching a record 27.9 million participants according to the National Golf Foundation. In the past three years, the company has more than tripled its number of employees en route to becoming the leading provider of golf simulator screens, enclosures and accessories.

"Thanks to our customers, Carl's Place has seen tremendous growth in the last three years and it was time for us to move into a newer and bigger space to continue making the products they love," said Founder and CEO Carl Markestad. "In the new facility, we'll have more room to be creative, try out new things, and ultimately continue offering customers innovative products to make their indoor entertainment dreams come true."

Founded in 2006 as a resource for do-it-yourself backyard and home theater builders, Carl's Place expanded beyond projector screens in 2014 to sell golf simulators and all the accessories needed to make a dream indoor golf setup a reality. Now, Carl's Place designs and produces its own custom golf simulator enclosures and impact screens, like the popular Pro Golf Enclosure Kit with Impact Screen and DIY Golf Enclosure Kit with Impact Screen. Carl's Place also designs and sells a variety of accessories to complete the setup, including hitting mats, swing cameras, projector mounts, protective enclosures and more.

In addition to its enclosures, Carl's Place offers a customization tool, two custom design services and its own line of indoor golf apparel, which all launched in 2022. Its Golf Simulator Customizer allows shoppers to customize every aspect of their simulator to fit their space and needs, while the Golf Room Design service provides customers with comprehensive technical drawings and renderings for indoor golf building projects. For players hoping to play a specific course not available on simulator software, Carl's Place offers the Virtual Golf Course Design service to create a virtual design of a real-life course for simulator play. Most recently, the company launched Carl's Off-Course Collection, the very first line of athleisure designed specifically for indoor golfers.

To ensure customers have the best in technology, Carl's Place sells the industry's leading brands, with launch monitors from Garmin, SkyTrak, FlightScope, Uneekor and Full Swing, simulator software from TGC 2019, E6 Connect, Creative Golf 3D, GSPro, and Awesome Golf, and projectors from BenQ and Optoma.

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Revised: 02/21/2023 - Article Viewed 2,101 Times

About: Dave Daubert

Dave Daubert David has been writing about golf since the turn of the century. He was Managing Editor at a regional golf magazine for 11 years, published in Canada, the IAGTO and a Staff Writer for The Georgia Golf Trail. His insightful perspective brings golf to life.

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